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4.8/5 | 130 verified reviews

ONE STEP THAT DOESN'T NEED REPEATING

Skin still hydrated from 7am to 4pm

The first postpartum moisturizer built for the hours your baby's face is against yours. 5 ingredients replace the oils your skin stopped making after birth, with nothing you'd need to check before nursing. Made by the co-founder, Dr. Anna Machnik-Pyrc.

  • Tightness eases in minutes. Dryness within the hour.

  • Put it on at night and wake up hydrated instead of parched.

  • Softer and smoother skin from the first day

  • Flaking settles in the first week, so makeup stops catching.

  • Calms redness in 4 weeks.

  • Safe against your baby's cheek and while breastfeeding

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$17.60 $22 /mo

Billed $52.80 every 3 months $0.29 / per use
  • Free Welcome Kit ($46 value)
  • Lifetime 20% discount on every delivery
  • Free shipping for life
  • Pause or cancel anytime
  • 90-day money-back guarantee

Welcome Kit — arrives with your first order

$24.00

Charcoal Cleanser

$22.00

The Skin Recovery Plan

$66 once

Billed once. $0.39 / per use
  • Only one full-size Pure Renewal Cream
  • 60-day money-back guarantee
  • $46 Welcome Kit not included
  • No 20% lifetime discount
  • No free shipping
90-Day Money Back

1-4 Days Shipping

Made in the USA

INGREDIENTS

FOR WHO

FAQ

WHO IT'S MADE FOR

You never had dry skin. Then you had a baby and now you do.

Every dry-skin product on the shelf is written for a woman who has always had dry skin. That isn't what happened to you.

You had normal skin for thirty years. Then you had a baby, and now you don't.

You've moisturized three times today and your face is still tight.

You have flaking around your nose, cheeks and brows

You put on a serum and your skin drank it up in an hour like it wasn't even there.

Your cheeks sting slightly when you wash your face.

Your routine doesn’t last more than an hour, so you keep doing it again.

You don't have time for a five-step routine, let alone ten.

You're nursing, and you've quietly stopped using half your products because nobody gave you a straight answer.

What you'll see, and when.

You don't have to wait weeks to know it's working. Here's the honest order it happens in.

MINUTES

The tightness lets go.

WITHIN THE HOUR

The dryness eases.

SAME DAY

Your skin feels softer to the touch.

DAY 3-7

Flaking begins to settle and redness starts to calm.

4-6 WEEKS

The point where you see the full results

4-6 weeks is the number that matters to us. That's also why the subscription guarantee runs 90 days. You shouldn't have to decide before you know if it works for you.

WHY IT WORKS FOR YOU

Why it's still working at 4pm

You moisturize at night and wake up parched, and that isn't you using too little. It's water leaving as fast as it arrives. Hyaluronic acid and glycerin pull water into your skin, which only works when your barrier has enough oil left to keep it. Right now yours doesn't.

 

The Pure Renewal Cream holds, because it doesn't add water at all. It replaces the fats your skin stopped making, and it's close enough to your own oil that your skin takes it in rather than wearing it. Roughly a 55–65% match of your sebum, which takes three oils, because no single one gets there.

 

The comfort that lasts your whole day comes from tallow and olive oil. Together they cover the fatty acids that make up about 60% of your skin's own oil. Tallow for stability, olive oil to lift the oleic acid into range.

 

The last quarter is the part no cream or balm reaches: your skin's wax esters. Tallow has none. Jojoba is almost pure wax ester, so it covers the fraction everything else misses, and it's why this sinks in instead of sitting on top.

WHY IT HAPPENED

Your estrogen dropped after birth. Your skin's oil dropped with it.

You can stop blaming yourself for this. It isn't something anyone explains at the six-week appointment.

 

After you give birth, your estrogen falls off a cliff. If you're nursing, it stays down, for some women at levels close to menopause.

 

Estrogen is part of how your skin holds water and how it makes its own oils. When it drops, your skin makes less of both, so the water leaves. That's why you're tight by mid-morning, flaking by afternoon, and why a moisturizer that used to be plenty now lasts about an hour.

 

If you never had dry skin before, this is why you do now. Skin that behaved for thirty years is responding to a genuinely different hormonal environment, and it needs different support than it did before.

FAQ

Estrogen and skin oil relative levels over 12 months, from late pregnancy through birth Estrogen crashes almost vertically at birth, losing about 95% within a day or two, then stays low for months before recovering slowly if breastfeeding. Skin's own oil (sebum) declines more gradually over the following weeks and stays low through the postpartum period. Birth Relative level Late pregnancy 1-2 wks 6 weeks 3-6 months 12 months Estrogen Skin's own oil (sebum)

FAQ

What 4 Weeks did for 160 moms like you

96%

said their skin was still comfortable at the end of the day, never tight or stripped

89%

said the dryness finally stayed away instead of creeping back by afternoon

89%

said that they didn't need to reapply it every few hours.

88%

noticed the flaking and rough patches were gone

94%

said their skin felt smoother and softer to the touch

Based on 160 moms who used Pure Renewal Cream twice a day for 4 weeks.

REVIEWS

It has tallow and you can't smell it.

One of the five is grass-fed and finished beef tallow. We know how that sounds. It is the closest widely available fat to the ones your own skin makes, which is why a depleted barrier takes it in instead of wearing it. That is the whole reason it is in here.

 

The Pure Renewal Cream has a slight lavender and fir smell. The scent is gone a moment after it goes on, and it doesn’t follow you onto your and your baby's skin.

Five Ingredients. That's the whole formula.

VIEW INGREDIENT LIST

Your skin tightness gone.

Your barrier rebuilds with the same fats it's made of instead of just getting coated, so your comfort holds all day instead of fading within the hour.

Calms your redness.

Enough to calm redness, far below the levels that carry any caution. It's also what gives the cream its faint lavender scent.

Makes your skin smooth and soft.

Brings the blend into your skin's own oil range, which is what lets it sink in instead of sitting on top of you.

Your skin still hydrated when you wake up.

Covers the quarter of your skin's own oil nothing else in this jar can reach. Almost pure wax ester, the fraction most creams, and every balm, miss.

Fresh in the jar, without a preservative.

A trace, for stability and for the green note in the scent. It is the smallest thing in the jar and it does one job.

VIEW INGREDIENT LIST

Made by a doctor whose skin nothing worked on

I've spent my career in medicine watching products take more from women's skin than they give back. Then I had my son, Paul and my own skin turned dry, reactive and tired, and everything I tried for made it worse.

 

So I built the opposite. Five ingredients skin recognizes. Nothing it has to recover from. Short enough that you can read the whole label and know exactly what's going on your face and, if you're holding a baby, what's going on theirs.

I use it on my own face every day. 

 

— Dr. Anna Machnik-Pyrc, co-founder 

FAQs

Will I get my money back if it doesn't work for me?

We stand behind our products with a generous satisfaction guarantee. For the subscriptions, you have a full 90 days to try it risk-free. For one-time purchases, you have 60 days. Email info@pure-vera.com and we'll process a full refund. No questions asked.

Is it safe for my baby's skin?

Yes. It has five natural ingredients: grass-fed and finished beef tallow, olive oil, jojoba, and traces of lavender and fir needle oil. There are no retinoids, acids, or synthetic fragrances, the ingredients that carry transfer cautions. It absorbs in a couple of minutes rather than sitting on the surface, so there's little left to transfer by the time a cheek is against yours. If you'd rather, give it ten minutes to sink in before contact.

Is it safe to use while I'm breastfeeding?

Yes. It goes on your face, not your breast, and it contains none of the actives that carry nursing cautions: no retinoids, no salicylic acid, no hydroquinone. The formula is five ingredients you can read on the label.

I've tried everything. Why would this work?

Because it isn't adding water, it's replacing your skin's oils. Humectants only work when the barrier has enough oil left to hold what they pull in, and yours doesn't, which is why you're dry again by 11am. The Pure Renewal Cream keeps your skin hydrated for the whole day because it replaces the oil, not the water.

My skin reacts to everything. Will this irritate it?

No, it will not. Most reactive, barrier-compromised skin tolerates it well, because it adds lipids your skin already recognises rather than actives it has to process. It was formulated by a physician with 30 years of experience whose own skin turned reactive after giving birth, and the same after menopause. One honest note: tallow is oleic-acid-rich, and on a small percentage of people oleic acid can feel warm at first. Patch-test on your jaw for two nights, and if it stings, it isn't the one for you. That's what the 90 day guarantee is for.

My skin was never dry before. Why is it now?

Because estrogen levels drop sharply after giving birth and your skin's oil production drops with it. So skin that behaved the same for thirty years stops holding water. It isn't your skin getting worse. It's different skin, and it needs different support.

Will it clog my pores or cause breakouts?

No, the Pure Renewal Cream has a formula that absorbs deeply rather than sitting on top and blocking your pores. Our customers with breakout-prone and easily congested skin were happy with the results and didn't notice any issues.

What does the Pure Renewal Cream smell like?

Soft and subtle. The tiny amounts of lavender and fir needle give it a light, natural freshness, a little calm, a little green smell, and nothing overpowering. It isn't perfumed, so the scent settles within a moment of applying and never lingers or competes with anything else you wear. If you were worried it might smell like tallow, you won't smell it at all.

Why is there tallow in the formula?

Because it's the closest widely available fat to the ones your own skin makes, and a depleted barrier takes it in rather than wearing it. We know how it sounds. It's still the right ingredient.

Will it feel greasy or heavy?

No, if you use a pea-size amount and spread it thin. It looks rich in the jar and melts into skin in a couple of minutes rather than sitting on top, because it’s close to the oil your skin makes, it goes in rather than staying on. Most people who find it heavy are using three times as much as they need.

Do I need to cleanse in the morning?

No. Warm water, never hot. Then the cream on damp skin. On skin that’s already short of oil, cleansing a second time takes away more than it gives back

How long does one jar last?

One jar lasts 3 months, with our recommended use, at a pea-sized amount each morning and night. That's why the subscription ships quarterly, so you don't have to worry about purchasing it again.

Pure Renewal Cream compared to...

  • Hyaluronic Acid

  • Thick Balms & Petroleum Jelly

  • Synthetic Creams

Pure Renewal Cream

Hyaluronic Acid

Replaces the lipids your barrier lost

Pulls in water your barrier can't hold

Holds hydration all-day and night

Pulls moisture back out in dry air

Complete on its own

Needs an oil or cream over it or the water leaves again

Pure Renewal Cream

Thick Balms & Petroleum Jelly

Absorbs in a couple of minutes

Stays on the surface, you can still feel it hours later

Lipids your skin uses and rebuilds with

Seals the barrier without giving it anything to rebuild

Wearable in the day, under makeup

Too heavy for daytime or under makeup

Pure Renewal Cream

Synthetic Creams

Five ingredients, all readable

30 to 40 ingredients, and no way to tell which one is doing the work

Absorbs deeply instead of sitting on the surface

Creates temporary smoothness without lasting change

Results that compound over time

Short-term softness that fades in an hour

How to use it

AT NIGHT

Start With a Clean Face

Cleanse so the cream absorbs into bare, clean skin. Charcoal Cleanser on warm, damp skin, under a minute. This swaps in for your old cleanser and doesn't add a step.

Melt & Activate

A pea-sized amount, warmed between your fingertips until it turns to oil, then pressed into damp skin. The water is the hydration. The cream is what holds it there.

IN THE MORNING

Warm water

Warm water only, never hot. Pat, don't dry. Your skin stays damp.

Melt & Activate

A pea, warmed, pressed. Same as last night.

90 Days Risk-Free

See the change, or get your money back

Start a subscription and you have 90 days. Use the whole jar. Email info@pure-vera.com and we'll refund it in full if you don't see results. You don't have to send anything back and we won't ask you to explain.

One-time orders are only covered for 60 days.

$46 of Welcome Kit — On US

Your Pure Renewal Cream is only $0.31/per use and comes with a $46 Welcome Kit — The Charcoal Cleanser ($24) and the 90-Day Skin Transformation Plan ($22), for free.

Free 1-4 days US shipping

Pause or cancel anytime

Try it 90 days risk-free

Pure Renewal Cream